So, apparently retailer H&M has been matching real models' heads with fake bodies in their advertising images. People seem to be pretty shocked about this! How could H&M do such a thing? Maybe I'm the odd one out, but I wasn't very surprised when I heard about this. Most of what we see in print has been severely doctored and altered. Is this really that shocking? My intention isn't to minimize the detriment of such actions, but when it comes to images in magazines and other print, so much of what we see on a regular basis is just as fake.
While I'm clearly not supportive of this kind of advertising, I'm also not going to say I won't ever shop at H&M again. If I boycotted H&M, then I would have to stop shopping altogether. What ad campaigns these days don't photoshop images and digitally alter them? I'm not saying they shouldn't stop this practice- because I definitely think that they should! But rather than making H&M the villains (so many photographers/retailers/etc are guilty), perhaps this gives us an opportunity to look at the trend of altering photos at all! What does this trend say about how we view the female body, and the unrealistic demands that are placed upon women as a result??