Friday, August 13, 2010

Update: Another Pro-Ana Slogan, Snack Factory?! Really?

If you didn't get a chance to check out my last post, scroll down and check it out... The Snack Factory, a company based out of San Francisco that makes different snack foods, recently began an ad campaign for their pretzel thin pretzel snacks by using a pro-anorexic advertisement. As you can see from the ad that is pictured in the post below (or you can click here to view it), this was a very offensive ad and the Snack Factory agreed to take it down. Well, believe it or not, this image to the left is what they replaced it with... "Tastes as good as skinny feels." Umm.... Hello!!! How is this any better than the previous one?? Are they just really that clueless or do they not care what the ad communicates?

I am going to give them the benefit of the doubt and assume that they are just really ignorant- but I think this again just highlights the need for a) more education and information to the general public about eating disorders and b) the need for continued advocacy and awareness being raised which may eventually help to change things like this that we see and encounter from day to day. It doesn't mean grand gestures. Maybe it means reading up on eating disorders (follow this link for great info on the NEDA site), encouraging your friends (and yourself!) to avoid fat talk, or maybe you point out myths about eating disorders when you have the opportunity! No matter what you do, there is nothing too small to help raise awareness. Every little bit counts.

I'm not sure if these ads are still up; I have not been able to find anything more on whether the Snack Factory pulled them or not. Hopefully they did. Please feel free to contact them and tell you how you feel about their ads if you are so inclined. Here is the link to their website and contact info!

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